search engine optimization

  • Email Newsletters’ Open Rates Can Be Deceiving

    Depending on who you speak to, open rates for email newsletter vary widely.  Some industries brag over 20% open averages, while others are pleased with 10-12%.  Beyond industry, the open […]

  • Web Content with Search Engine Optimization in Mind

    Don’t underestimate how much your web content matters from a search engine optimization point of view.  Web sites that are rich with the keywords that are most relevant to your […]

  • Identifying Your Keywords for Search Engine Optimization

    Every business with an online presence should go through the process of identifying keywords.  These keywords will be your focus when developing content for your web site, from the text […]