Blog
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Email Newsletters’ Open Rates Can Be Deceiving
Depending on who you speak to, open rates for email newsletter vary widely. Some industries brag over 20% open averages, while others are pleased with 10-12%. Beyond industry, the open […]
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Web Content with Search Engine Optimization in Mind
Don’t underestimate how much your web content matters from a search engine optimization point of view. Web sites that are rich with the keywords that are most relevant to your […]
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Why Digital Marketing is More Important than Ever
2020 has changed the marketing landscape for the foreseeable future. Both business to business and business to consumer marketing has seen a dramatic shift this year. Even those businesses that […]
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Identifying Your Keywords for Search Engine Optimization
Every business with an online presence should go through the process of identifying keywords. These keywords will be your focus when developing content for your web site, from the text […]
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The Longevity of Email Marketing
I am continuously reminded of the long-term effectiveness of email marketing, not only with my clients but with my own business as well. This past month I received a phone […]
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How Can a Blog Improve Your Web Site’s Search Engine Standings?
Google search today is like the holy grail for many small businesses, striving to have their web site listed on the first page of search results. Most searchers never make […]
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The World Has Gone Digital, Is Your Business Ready for It?
It’s official, the COVID-19 pandemic is forcing everyone to go digital from our youngest students to the mom and pop shop that has been in business for decades. Businesses that […]
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Frequent Touches Through Email Blasts Get Results
Frequent Touches Through Email Blasts Get Results Just like with any other marketing, consistency is key when it comes to email. Too often we hear stories of a business sending […]
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COVID-19 Pandemic: Email Communications with Your Customers Is Critical
Regular check-ins via email, social media and updates on your web site can keep your customers in the know when you need them the most.
