Friday, April 17th, 2020
The news is grim for small businesses right now. As folks hunker down, whether by a stay at home order or just by choice, even businesses that remain open during this uncertain time are struggling. It is more important than ever to make sure you stay in regular contact with your customers, vendors and employees. The easiest way to do this is through regular email communications.
Some businesses do remain open, though with greatly reduced traffic flow. While this is natural, given the situation, another contributing factor could be simply because your customers do not realize that you are open. Many states have implemented an order for only “essential businesses” to remain open to customers. Considered essential? Great, but do your customers realize it? Regular check-ins via email, social media and updates on your web site can keep your customers in the know when you need them the most.
As a small business owner, now is not the time to put your head in the sand and wait this out. Your customers are not only wanting to hear from you, they are expecting it. For many loyal to your business and your brand they want to know that you are okay and how they can support you through this ordeal. This may come in the form of gift cards purchased or online shopping. Without letting your customers know, there is little they can do to offer their support.
Email communication is an important way to stay in front of your customers right now, updating them and rallying their support to ensure that your business comes through this crisis relatively unscathed.